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Miller's Marketing

Miller is a famous, well-established brand in the beer industry with a strong reputation. I chose to design a marketing campaign that highlights its iconic status while refreshing its visual identity across various platforms.

For this campaign, I maintained the brand’s classic color palette and redesigned key elements, including a well-known poster, the packaging, and a branded t-shirt. Additionally, I created a lightbox with channel letters for interior signage, a counter design, and a pop-up banner for trade show displays. Each design element was crafted to enhance Miller’s presence in both retail environments and promotional events.

©2024 by Nargis Rajaie

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