BLUE WATER

BlueWater is a startup brand dedicated to promoting healthier daily habits by encouraging people to choose water over other beverages.

The logo design captures the essence of water's fluidity, featuring a sleek, continuous line that mimics the smooth, natural flow of water. The subtle "bubble" effect incorporated into the design enhances this sense of movement and vitality. The brand’s color palette is inspired by the calming hues of the water itself, blending various shades of blue to reflect the name and evoke a sense of freshness and purity.